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      How To Use The Keywords Filter

      Optimize Your Search Results with Keyword Weighting

      While the Descriptive Search may be enough to help find what you're looking for, there may be times when you want more control over your search. That's where keywords come into play.

      Using keywords can act as filters and is particularly handy when you're focusing on a specific niche or industry and want to exclude everything else. 


      weighted keywords

      Using Weighted Keywords​

      Once you've added keywords, you can increase their importance by clicking on them (the keyword that you've inputed). The maximum weight ensures that the keyword is mentioned somewhere on the company's website or other related data sources.

      Inven uses AI to scrape websites, so wherever the keywords are mentioned, it pulls those websites into the search results. By assigning full weight to a keyword, you're indicating that the website must have those keywords mentioned somewhere on their website for it to appear in your results.

      Using Negative Keywords​

      Keywords can also help exclude unwanted results. If you right-click on a keyword, you set a negative weight on it. Selecting the maximum negative weight will exclude any company that has this keyword. This is especially useful if you want to find niche companies that only focus on one thing and avoid irrelevant results.

      Note: Keyword weighting follows OR logic by default. When all three bars are set to full weight, it switches to AND logic.

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      Keyword Usage and Common Mistakes​

      Avoid Long Phrases: 
      Use one or two-word keywords for better accuracy.

      Be Cautious with Max Weight: 
      Especially for negative keywords, as they can still exclude relevant companies in your search results. Using a middle weight helps avoid overly restrictive filters.

      Limit the Number of Keywords:
      While there's no limit on how many keywords you can include, adding lots of keywords doesn’t necessarily improve results. Usually, adding 1-3 relevant targeted keywords is usually enough.

      Tip: Adding targeted keywords that are also mentioned in your Descriptive Text search can help optimize the results.

      Keyword Weight Summary

      • Basic Weight (+1): Adds general relevance to your search, similar to using the Example Companies filter.
      • Medium Weight (+2): Boosts a keyword's importance, bringing it to the forefront of results.
      • Maximum Weight (+3): Makes a keyword mandatory for inclusion in search results.
      • Negative Weight (-1, -2, -3): Excludes companies containing the specified keyword.

      By strategically applying these weights, you can fine-tune your search results to find the most relevant companies while filtering out those that don't meet your criteria.

      Here's a video on how to use the keyword filtering: